Lingerie Shopping 101: 14 Brands That Will Make You Look and Feel Like a Million Gold Coins

Lingerie Shopping

While I am a solid cotton underwear wearer through-and-through, there’s a part of me that cannot resist a great set of lingerie. Lacy underpinnings just make me feel luxurious, no matter who sees it.

I’m picky when it comes to lingerie comfort and style—no itches or bunchy lace for me—and figured you might be too, so I’ve compiled a list below of some great lingerie brands that fit the bill and offer a variety of sizes, colors and styles for those days when you want to play dress-up with your undergarments.


Bra sizes A-H, bottom sizes XS-XL

CUUP makes beautiful bras in sizes ranging from A-H. One major highlight I’ve found: the Balconette style’s mesh cups and opaque seam. It looks elegant but sexy. I’d pair it with a brief in a matching color to make this lingerie set an outfit.

2. Lonely Label

Bra sizes A-G, bottom sizes XS-XL

Lonely Label has been my favorite lingerie brand for years: their lace is so soft and comes in a variety of colors like Soot, Sorbet, Lemonade and Biscotti. The brand makes cup sizes A-G (check out their website for full style and sizing options) in countless rich hues. I’m a fan of this Bubblegum pink set—I own the same set in Pickle green and highly recommend the style. The colors are so fun that I opt to wear my bra with the straps sticking out under a tank top.

3. Savage x Fenty

Bra sizes A-H, bralette sizes XS-3X, bottom sizes XS-3X

Looking for lingerie that’s both super-sexy and fun? Make a beeline for Savage x Fenty, which sits squarely in the middle of that rare Venn diagram. They fit sizes XS-3X and my favorite style, the Cotton Essentials Bralette in a lavender floral print, is 95% cotton (read: very comfortable and soft). Pair it with the matching thong and have yourself a lovely little lingerie set.

4. Natori

Bra sizes A-H, bralette sizes XS-XL, bottom sizes XS-XL

I’ve always thought of Natori as a luxurious lingerie brand at quite a reasonable price for its high quality. The below bra is $68, comes in four colors (three of which are lined with another color, making them a very pretty two-tone), and cup sizes A-H. I’ll pair this bra with the matching tanga bottoms, a cheeky hybrid between a thong and a brief.

5. Love Stories

Bralette sizes 1-3, bottom sizes 1-5

If you’re in the market for a bralette, might I suggest Love Stories? They design the most delicate, pretty bras for smaller chest sizes with fun detailing like this glitter Emmy bra with the ruffle straps (and matching briefs).

6. ThirdLove

Bra sizes AA-I, bottom sizes XS-3X

ThirdLove makes bra shopping a little less overwhelming with their nifty Fit Finder and cup sizes ranging from A-I. I love their sexy-yet-functional styles, like this 24/7 Lace Balconette Bra made with ultra-thin memory foam cups. Functional doesn’t have to be limiting—you could go all out and opt for the marigold colorway. Pair it with a cheeky pair of underwear for that glow-worm glow.

7. Eberjey

Bra sizes A-D, bralette sizes XS-XL, bottom sizes XS-XL

Eberjey’s been around for over twenty years for good reason! For barely-there lingerie, you could fall asleep in sizing from S-L (they do go up to XL and have cup sizes A-D on their site).

8. Araks

Bra sizes A-D, bralette sizes XS-L, bottom sizes XS-XL

I saw some of their colorblocked bras on Instagram a while back and went rooting around like a squirrel in search of an acorn, trying to find out the brand behind the bras. Eureka, it was Araks! The brand makes a ton of styles in different colors, sizing from XS-XL, but I strongly recommend these incredibly cool color block styles that would honestly be a bummer to cover up with clothes.

9. Underthing

Sizes S-L

I recently came across Underthing and was excited to see a full set for $34.99 (and three of their four available sets happen to be under $35)! This particular one comes in sizes S-L, but they also offer sets that come in number sizing 1-5. I also love that this style is a delicate white lace and comes with a thong, so you don’t have to worry about all the usual factors, like which bottoms come in which color and if the lace matches up, etc. etc. The brand did that work for you.

10. Tove

Bra sizes S-L, bottom sizes S-L

I felt compelled to include Tove as a luxury option (the bra is $113 and the underwear is $73, both of which come in sizes S-L) because this delicate crinkle silk bra and underwear looks like the lingerie version of a strawberry macaron. This is the sort of lingerie you buy to wear truly as an outfit (the underwear is literally called the “Seren Pant”) around the privacy of your own home, perhaps with a robe and a newspaper.

11. Baserange

Bralette sizes XS-L, bottom sizes XS-L

Another non-lace option for those who want to be fancy but not too frilly, check out Baserange’s sustainable collection of velour. The brand makes one set that has a triangle bralette with matching high-waisted or regular-rise bottoms (with some colorways on sale). Like Tove, this is a set I will certainly be wearing around my apartment as a home ‘fit but this time, I will be drinking a margarita and eating zesty flavored potato chips (perhaps homemade ones!).

12. Elomi

Bra sizes DD-J, bottom sizes M-4X

For those who wear sizes DD-J bras, Elomi is a highly-rated contender. I love this beautiful white lace bra that has side support and optional matching high-cut briefs. Reviews on Bare Necessities reveal that customers love their Elomi bra so much—from the side support to the underwire that lays perfectly flat to the general security—that they went back and bought more.

13. Chantelle

Bra sizes A-I, bottom sizes XXS-5XL

Another popular brand for people with larger busts is Chantelle, a brand offering delicate lace in both lined and unlined bra options. These bras skew a bit pricier, with bras up to $115. Chantelle’s bras are designed in France and are famed for offering a natural lift without added padding for longwear comfort. I personally think that the “Champs Elysées Bra”—which boasts a 5 start review—lives up to the fanciness of its name.

14. Hanky Panky

Bra sizes A-D, bralette sizes XS-3X, bottom sizes XS-3X

There is no world in which I write a lingerie round-up and leave out my longtime favorite, Hanky Panky. Those rolled thongs were like candy that I hid from my mother as a teenager (true story). I personally own their Signature Lace Crossover bralette and matching thong which comes in sizes XS-M and new, bright colorways I didn’t know existed. I just became acquainted with their Retro Lace Bralette which looks like it may be a little more comfortable, with less of a drop down under the cups. It comes in XS-L and matching high-rise Retro “V-kini” because, as you can probably tell by now, I love a full lingerie ensemble.

Feature Images via Lonely Lingerie.

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