“The layoffs and manufacturing transition, which are expected to be completed by the end of next year, are taking place as the facial-cleansing device specialist is plagued with difficulties,” reported Women’s Wear Daily. “In the first half of this year, parent company L’Oréal reported Clarisonic’s sales failed to meet expectations.”
I’m not shocked to hear of declining sales. Are you? I haven’t thought about those little vibrating face brushes in a year, at least. Remember in 2012 when you couldn’t call yourself a skin-conscious woman, let alone a beauty junky, unless you had a Clarisonic with three separate attachments floating around your shower? I used to get replacement brush attachments as gifts because they were freaking $30 or something and I was fresh out of college.
They were on every beauty website and magazine as The Thing for probably a solid year or two. The buy-in was ridiculous, admittedly, but the technology felt so special we were willing to fork over the money. They screamed: SCIENCE! And we were like: Yes please, we love science. I was dutiful in my scrubbing and my love for the product had less to do with results and everything to do with feeling super fancy. Today I’d venture to guess Clarisonics are collecting dust under millions of sinks to make room for 12-step Korean skincare routines. Mine sure is.
And now! Layoffs. The economical hangover of the overnight success we often celebrate when something has a moment in the spotlight. Am I being dramatic? Or is this the dark side of the beauty trend? Do you still use a Clarisonic, did you never buy one or have you moved on?
Feature collage by Emily Zirimis.