When an unexpected but very clear urge to purchase a pair of Ugg boots surfaced inside my brain on the first day temperatures dipped below 40 degrees this winter, I girded my loins and prepared for battle. I wanted Uggs, but I also wanted everyone to want Uggs. I wanted them to be a THING! Like scrunchies and cargo pants and wristlets and hair clamps, I wanted to usher them back into the zeitgeist with widespread, unanimous, harmonious conviction.
There has never been a winter boot more comfortable than an Ugg, so selling their functionality would be an easy task, but their aesthetic has been, shall we say, heatedly contested. In fact, humankind has been straight-up cyberbullying Uggs since the end of their heyday in the early 2000s. (“It’s universally understood that Ugg boots are not attractive shoes,” Racked declared in 2015).
Though I don’t mind wearing things purely for utilitarian purposes, and I frequently wear things purely for the sartorial thrill they impart, I get an overwhelming amount of satisfaction when these two purposes are achieved in tandem. It’s harder in the winter, as we all know, because practicality often trumps pleasure. But practicality and pleasure are not necessarily mutually exclusive, which is why I was determined to wear my Uggs and eat my cake too by jumpstarting a full-on charm offensive in their favor.
That is, until Men’s Paris Fashion Week beat me to the punch!
“Putting on Uggs is like putting your foot in a warm pot of butter, and I thought why not elevate that?” Y/Project’s Creative Director Glenn Martens told Vogue. His answer to this aspiration? A collaboration with Ugg that debuted last week, featuring super-slouchy Ugg boots that climbed all the way up the leg. Much like Demna Gvasalia’s so-weird-it’s-good creations, these have zeitgeist written all over them — at least in the sense that they’ve gotten people talking.
In terms of how Uggs’ burgeoning style potential factors into everyday dress, do not fear, I have you covered. It’s all part of the Harling Ross 2000s Fashion Public Relations package. Keep reading for three cool outfit ideas, all of which feature warm pots of foot butter.
1. When you want to wear Uggs but still look put-together
Contrary to what you might have been conditioned to believe, looking put-together whilst wearing the world’s most comfortable shoe is not impossible. In fact, not only is it very much possible, it is also an extra satisfying sartorial outcome in the sense that there is automatic contrast injected in — and contrast, my poodles, is the key to a great lewk.
My suggestion is to start with pieces that make you feel supremely feminine and go from there: a midi-length skirt or dress, sheer black tights, a coat with a built-in feather boa and statement earrings worthy of starting a conversation. Shepherded by these companions, your Uggs will acquire the attitude of Balenciaga knife-point mules and yet still maintain the comfort of a podiatric sleeping bag. Your heart and feet will join forces to write you a thank you note, I guarantee it.
2. When you want to wear Uggs without letting them wear you
Uggs, bless their hearts, are far from a blank canvas and/or wallflower. They have a big personality and a whole lot to say as a result. So do you though, I’m sure, which is why I’m here to assure you that you can delight in the snug hug of an Ugg without relegating the remainder of your personal style and corresponding outfit to pure background noise. Tuck your Uggs under a pair of snappy trousers and tell me what you think.
3. When you want to wear Uggs AND leggings (a beloved early 2000s combo)
Uggs and leggings are like peanut butter and jelly: a classic combination, one that your tentacles of desire reach for again and again because nothing else tastes quite like it. I say embrace the impulse, but consider going full chic-as-fuq Sherlock Holmes on the top to give this beloved early 2000s pairing a 2018 twist. Fold them over for some flair should you feel so inclined.
What do you think? Are you on board? Please say yes.
Photos by Edith Young. Modeled by Yun Gao of Major Model Management.