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I Converted 4 Skeptical Women into Eyebrow Tattoo Gel Fans

If I were on a desert island, the one thing I would bring is my eyebrow pencil. It’s the makeup step that makes me feel the most put together and the one I do every day, no matter what. I’ve used the same MAC eyebrow pencil in Spiked for the past 10 years — that is, until I was recently in Boots (a drugstore in the UK) and spotted Maybelline Brow Tattoo. I immediately recognized it from Instagram and I was curious to try myself. My first thought was that, if it actually stayed on for days, as it claimed, it would come in very handy on vacation — when I want to be makeup-free and pool-ready but also maintain nice brows.

Maybelline Brow Tattoo is essentially a thick gloopy gel that you carefully apply to the area you’d usually fill with pencil. After waiting from anywhere between 20 minutes to two hours, depending on your desired darkness, you peel it off, leaving an intentional brow stain that lasts between one to three days, depending on how vigorously and often you wash your face. After rushing home to try it and finding that I genuinely liked the results — for vacation or simply every day, I couldn’t wait to ask the Man Repeller editors if I could try it out on the rest of the team. To my delight, they obliged.

I was surprised to discover, however, that it wasn’t easy to round up participants for this story. People were hesitant (perhaps it was the word “tattoo”), which made me think about the relationship we have with our eyebrows. At this point in time, where we’ve arguably hit peak-brow, most of us have tried and tested a number of things and know what works for us. Once you’ve got that formula down, you don’t mess around. That might be why I received crickets when I called for volunteers. It’s either that or everyone hates me.

Slowly but surely, however, in the good name of journalism and with a touch of British charm, I got five people onboard. Crystal was hesitant about doing the brows herself, so I offered to do them for her. It was at that moment that I found my true calling in life as an eyebrow make-up artist and proceeded to do everyone’s eyebrows for the shoot.

The product I used on the team was Maybelline Brow Studio, a very similar product to the one I initially used (which I unfortunately discovered is only available in the UK) but without the fun of peeling off the gel. It’s a long-lasting opaque eyebrow gel that ostensibly does the same thing. Keep reading and we shall see. And by the way, if you like what you see, I’m accepting eyebrow-drawing inquiries via DM.

Crystal Anderson

How would you describe your natural eyebrows?
My natural brows are sparse in places but generally pretty thick! 

What’s your current eyebrow routine?
I just wax. I leave my eyebrow health fully in the hands of my specialist, Rita, who’s the only person I trust! 

How did you feel before trying out Maybelline Brow Studio, and how did you feel after?
I was quite nervous but also intrigued. I’ve toyed with the idea of eyebrow tats but the permanence scared me. I loved, loved, loved my brows after. They were really clean and made my face brighten up. It wasn’t so dramatic that I looked like a different person but was for sure noticeable to people who know me the most. My girlfriend, who knows zero about makeup, noticed immediately! 

Would you use it again? Any tips?
I plan on using this on the regular. It was sooo easy and took no time at all, and a day later, after washing my face a few times, and despite the full on humidity, the tint is still holding up quite nicely.   

Jasmin Aujla (that’s me!)

How would you describe your natural eyebrows?
Well-shaped but sparse at the front.

What’s your current eyebrow routine?
I have them threaded every two to three months (it used to be more regular when I was younger) and then every day I use this eyebrow pencil from MAC to fill in gaps and provide shape. Then I go over them with an eyebrow brush so they don’t come across too harsh.

How did you feel before trying out Maybelline Brow Studio, and how did you feel after?
Well, given that a mere few hours before the shoot I found out that the product I actually wanted everyone to try was not the product that was available, I was nervous. However, once I started to apply, it was fine. The coverage was good, the color was similar to my natural hair and even when I messed up, it was easy to correct with a makeup wipe. The final result was similar to what I’d do with pencil, however I do still prefer the control and shape I can get with a pencil, which is hard to achieve with gel alone.

Would you use it again? Any tips?
I would! It’s great that’s it’s long-lasting, so if forget that I’m wearing makeup and rub my face, I don’t have to worry that half of my brow is now on the back of my hand. Make sure to apply it slowly, though, and keep brushing them to get an even coverage; it clumps up easily. (I still very much prefer the initial Maybelline Brow Tattoo if you’re able to get your hands on it!)

Gabrielle Fratangelo

How would you describe your natural eyebrows?
They are FINE. To the average person, they probably look like your average set of brows — not too thin, not exactly bushy — but I see them as too sparse and too light for my liking.

What’s your current eyebrow routine?
I had a semi-traumatizing waxing experience while in college, which basically eradicated my brows from my face, so now I only occasionally pluck. I do have a very religious brushing-pencil-gel routine that I rarely skip. (Anastasia Brow Pencil and Glossier Boy Brow

How did you feel before trying out Maybelline Brow Studio, and how did you feel after?
Jasmin told me about the Maybelline product and, after seeing how good her own brows looked, I was excited to give it a whirl too. After she played makeup artist on me, I felt incredibly polished and put together. I really feel like the Brow Studio brought my face together, if that makes sense?!

Would you use it again? Any tips?
I am planning on going to buy it riiight after work today, so there’s your answer.

Celia Hazard

How would you describe your natural eyebrows?
My natural brow is what I would consider non-existent. Although my eyebrows have never been super plush, I certainly didn’t help the cause by bleaching my them for the last three months.

What’s your current eyebrow routine?
My current brow routine is a mixed bag that always evolves. After using the Boy Brow from Glossier and not getting the result I wanted, I decided to use an old brown/black mascara to create fullness. It also gives the illusion of little hairs because of the shape of the mascara brush. Then I use a powder to complete the more defined look to my eyebrow “tails.” I set them with a brow wax and do one more pass of the mascara to create a fuller “hair” look.

How did you feel before trying out Maybelline Brow Studio, and how did you feel after?
I’ve seen the product in various ads via IG, online and in magazines, so I was familiar with the product and how to apply it. Because my brow routine is really involved I was excited at the notion of only using one product to get the job done. Sure enough, I feel really satisfied with the results after one application. It’s a time-saver. 🙂

Would you use it again? Any tips?
I’m sold! It has the same level of saturation as the mascara hack I’ve been using, but more pliable, which is ideal for rogue stroke mishaps.

Elizabeth Tamkin

How would you describe your natural eyebrows?
Very dark for my complexion and not groomed.

What’s your current eyebrow routine?
I use Boy Brow and brush upwards every day.

How did you feel before trying out Maybelline Brow Studio, and how did you feel after?
I had to take Boy Brow off to show a true before state, and I feel like my eyebrows are uneven and patchy when completely bare. The after was QUITE the statement. Because my brows are so thick, there was a lot of dark brow going on.

Would you use it again? Any tips?
Yes I would! I’d probably use a bit less and brush through them a bit more? I think the Maybelline Brow Studio might be better for me if I had more shaped brows rather than ones that are kinda bushy.


And that’s it! Would you try it?

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