Apartment Tour: Cult-Favorite Jewelry Designer Roxanne Assoulin

As with clothes, the way you decorate a room expresses your personality. In its most ideal form, it signals to guests how you interpret yourself. In this round of Real Cool People, Real Cool Apartments, we check out the West Village four-bedroom home of Roxanne Assoulin, jewelry designer known for her colorful, color-blocked bracelets. Our intentions behind the creeping: to — what else? — learn what she’s all about.


Roxanne Assoulin.

Neighborhood, # of rooms

West Village. Four kinda-small rooms.

What do you do?

A lot of things…jewelry design is one of them.

How long have you lived here?

Going on three years.

Who do you live with, animals included:

Me, myself and I, and sometimes even that feels crowded.

What do you like about your hood?

Everything. The light, the trees, the restaurants, the farmer’s market. I live in close proximity to everything I’ll ever need, and I’m within walking distance of almost everyone I love.

What about this apartment?

Lots of west-facing windows, so when the sun sets, the whole apartment turns pink. Prob not millennial pink, but maybe it is? I also love that it’s white and with all the plants around, it feels like a greenhouse. That makes me happy.

What’s the worst thing about the apartment?

Maybe the mint tiles in the bathroom and the teeny-tiny kitchen that only fits one person at a time.

What’s the best?

The trifecta of a doorman, fireplace and rooftop. And again, the light. Also, really good closet space.

Do you ever work from home and if so, what’s that like?

I do – I sketch in bed. I work at an office all day, so my bed feels decadent. I work on colors on the coffee table in the living area where I can spread out all my markers and papers. I do love working in a beautiful mess while sitting on the floor; it’s a creative space for me.

What did you think about when decorating?

I started with plants and my books, then designed around them.

Did you have an overall vision in mind when you started decorating? What was it and where’d you get it from?

I wanted a space that was very indoor/outdoor and calm and peaceful. A place I would want to come home to after a long day. I realized I’m most relaxed on vacation in a really nice hotel suite, so this worked out perfectly.

What are your favorite apt “scores” and where are they from?

I really don’t remember. I stopped “scoring” years ago and started giving stuff away. I love my plants from Foliage Garden and my flowers from Dutch Flower Line. I put them and everything else I own either in glass bottles or these incredible reconstructed-paper containers from Essential.

Tell a story about one thing in your apartment — couch, photo, plant, anything:

 I used to love collecting and I’ve always loved repetition, but nothing’s that interesting. People are interesting. Things, not so much.

For someone young and broke and trying to nest, what are your top three tips when it comes to finding/buying for the home?

Take some time and ask yourself the following questions:

1. How do you want to feel in your home?
2. Where have you felt that before?
3. What about that particular space made you feel that way?
4. Then think budget: Prouvé or CB2?

What about a total amateur in putting a room together — any tips?

Find someone whose apartment you like or taste you admire and ask them what they think. Asking for opinions doesn’t mean you have to listen. Just get curious, then follow your intuition.

What does your dream room look like?

It’s always changing, so I really don’t know until I see it. There’s a store in Sag Harbor called Bloom I could easily live in.

What’s the one thing every apartment should have?

Light and plants. I know that’s two things, but still.

Anything else you want to add? 

Nope, not unless you need something 🙂

Photos by Nicole Cohen. Follow her on Instagram @sketchfortytwo.

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