Is This Foundation Sponge Worth $68?

Everything I learned about putting on foundation, I learned in kindergarten finger-painting 101: squirt out of bottle, dip fingers in paint, rub fingers together then rub all over face. IDK. We are all flawed human beings.


Meet our Social Media intern, Sofia Maame Thompson, who kindly agreed to model for this story. Here she is with the free makeup sponge: her hands.

When a friend who is very good at makeup saw my 28-year-old-adult foundation application and reacted as though I were smearing peanut butter all over the wall, I paused to consider that maybe there’s a better way. There is a whole section of Sephora dedicated to makeup brushes and sponges for a reason, after all.

(For the record, I have used a foundation brush before. Wasn’t my thing, felt like it painted the goop on way too thick. I have freckles and still like to see them. No-makeup makeup for me but cover my pimples, please.)


Results applying foundation with her fingers. We all know this works. We also know you that somehow, by the end of the day, it’s like…Where did my makeup go??

Because the universe gives you what you need and good things happen to those who read their emails, I found a random gem in my inbox, something called Color Me’s Rose Gold Sonic Sponge. It is $68 dollars which is okay because PROFESSIONALS helped make it. Here’s the pitch:

Color Me is the most advanced makeup sponge on the market, created with the help of professional makeup artists to mimic the tapping technique they use to create a flawless airbrushed look.Color Me’s sponge taps liquid and powder foundations, BB and CC creams, concealers and highlighters on top of the skin at a rate of 15,000 taps per minute gliding across the skin to hide pores, blemishes, fine lines and discoloration by blurring and blending product on top of the skin for natural, even coverage. ”


I tried and loved it because it made my skin look so much nicer than it is on its own (no offense to my face); it didn’t make me look cake-y or painted or like a contouring experiment gone wrong. It felt very hygienic, and the makeup stayed on seemingly forever. It has since become a part of my regular routine and a fun source of conversation when friends or my mom ask if it’s a rose gold vibrator.


When I told my friend who is very good at makeup that I was now using “tools,” she congratulated me but said I also had to try a silicone makeup sponge. It uses less makeup and is easier to wash or deal with than a sponge, but supposedly has the same perfecting effect and — ding! — it’s cheaper. (The Amazon version is $9.95; the brand-name version, SiliSponge, is currently $9.90.) I tried it. I liked it! I especially loved the thrill of using a push-up bra insert to blend foundation on my face.

It worked, but not as well. By the end of the day I felt like all of my makeup was gone. I also didn’t totally trust my own eyes, so I had Sofia Maame Thompson, our social media intern/model for this story, try both out, too.


It looks good to me, but the application process was not easy.

Without a hint of doubt, she said the Color Me won.


Sofia after using the Color Me sponge.

When I told her she could keep both the Color Me and the bra insert thing, she very politely handed back the silicone boob and said no thank you. Her big critique of the silicone sponge: you can’t really bend it, which is important when blending around your eyes or the edges of your nose — anywhere with dips and crevices.

God bless the beauty world and its endless innovation, of course, because now there’s a new thing in town called the Evie. “It’s already breaking the internet,” says Marie Claire. It does exactly what Sofia wishes the silicone sponge could do…supposedly. You know what that means, right? Another test coming to you soon.

If you’ve tried it, tell us all about it in the comments below!

Photos by Krista Anna Lewis; Sofia wearing a Barrie cardigan, Alina Abegg earrings, Roxanne Assoulin choker and bracelets.

I tried a $150 hairbrush to see if it’s as good as they say it is. Watch Charlotte Tilbury do Leandra’s makeup. She’s the real expert.

Amelia Diamond

Amelia Diamond

Amelia Diamond is a writer, creative consultant, and Man Repeller alumnus living in New York City.

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