The Only Black Friday Shopping Guide You Need (Really, Really)

We agree that the best way to spend Black Friday is with family, not waiting with our faces smushed up against a glass door like in that episode of Friends when Monica takes Rachel and Phoebe to a wedding dress sample sale and all tulle breaks loose (this was supposed to be a hell pun, lmk how it landed). We also agree the sales that ensue this time of year are insane–like literally reason to not buy anything until this point because whatever you would have wanted is 10/10 now discounted. And probably significantly less expensive than it would have been at retail.

In the spirit of honoring Friday as a family day, but not ignoring that a deal is a deal and we (or at least me, I mean I) love a deal, here’s a handy guide to all the very good things you could buy at a discount between now and Cyber Monday. Consider it your wayfinder, detailing impending deals, broken down by category and specific item. I ask just one thing: Do not, I repeat do not buy anything unless you’re using Leandra’s list of “questions to pop before you shop” and remember: stuff is fluff. (But I could use a pair of boots.) Happy TG! Want to share a pie?

Clothing + Accessories


My favorite category! I recently wrote a boot shopping guide and now here I am again with a selection that is exclusively on sale! I included this great pair of durable cozy ones in the aforementioned guide, and now they’re 40% off. I also love these equally comfy shearling lined moto boots, great for especially colder days. These scale-y boots have been on my list a while. Ditto for THESE, on sale for $108 from Topshop, and these with an awesome heel for $112. For the holidays, what about the boot equivalent to tinsel? Or a pair of two-toned western ones, or these old fashioned ones both of which would fulfill any and all fancy-but-still-warm footwear needs. In the tall boot category, I love this buckle strap style that’s finally on sale and these snazzy embossed ones that clock in at $135.

Coats and Jackets

The category of necessity, yes, but outerwear can be an aesthetic treat, too. Like this Ganni wool coat with a high neck that you’ll undoubtedly be tempted to wear every day. Or this Isabel Marant tweed one that’s a little bit spiffier. Need Supply’s sale is always solid, and this quilted plaid coat is $126! I love this classic A.P.C. trench, or this longer belted lilac one (it’s under $100) worn over a chunky knit now, and with a white button-down as soon as spring is sprung. Or! What about this cropped tomato puffer or a cozy duffle coat with a price reduced by $100? Oh my leopard, what about this velvet one from Batsheva or this one with the collar? I’m manifesting a trip to see the Nutcracker right now, can you tell? In other news, this Junya Watanable is 50% off, and Veda’s leather jackets are 25% off. HELLO. Finally, don’t sleep on this dreamy fringed number I would gladly hide my sweatpants under.


I’ve wanted this collared half-zip for what feels like forever (about 4 months, if you want to get technical). Ooooh, and I found this lurex knit from Shrimps with a collar that resembles a lettuce leaf! And this delightful intarsia turtleneck knit that just needs a fireplace to feel complete. For some fun, check out this cozy rainbow knit, or this Tibi one that I’ve been eyeing. Naadam makes my favorite cashmere sweaters and some styles are up to 50% off. Here’s a patchwork knit from Proenza Schouler PSWL, also at 50% off. And look at this perfect grandpa cardigan vest, this vest for under $100, and this dreamy wrap sweater. Not a sweater per se, but I highly recommend you snag a fleece while you’re at it, and this one is IT.


I love when jeans and everyday bottoms go on sale because the cost-per-wear possibilities seem especially favorable. Grab a pair of these, because it’s a good day when Re/Done goes on sale. I love this perfect pair of verrrrry high-rise cream jeans to fulfill my seasonal #stickofbutter dreams. Eve Denim makes the softest jeans and these straight-leg ones are discounted by more than $100. If denim isn’t for you, what about this statement pair of checked trousers, or a very cool pair of khakis for $91? Salmon-colored elastic waist pants, perfect for holiday eating! Speaking of good mealtime pants, I can personally vouch for these thick ribbed leggings.


I may purchase this little drawstring pouch for myself, in case you’re interested in twinning. Then I might get this under $100 bag for my sister, and I like this chic PVC one for my mom (gift idea: fill a bag with little trinkets for a double unwrapping experience). I own this shearling tote, which fits a ton, and I like this cutie (you get an extra 10% off with code BLACK10) which fits nothing but that’s THE POINT. WConcept (which is having an up to 75% off + extra 15% off site-wide sale with the code BLACK 19) has really original bags you may not have seen elsewhere, like this $106 pouch bag in a fun print, or this one that’s called the “Merry Christmas” bag. I also found this wintry faux fur pouch for $57, and a $53 tweed commuter tote that could moonlight as a Santa sack.

Wild Card Items

I love this tie-neck denim top and this gingham blazer that is now under $50!!!!! I’m also very jazzed about this perfect LBHD (little black holiday dress) worn with these hoop earrings or these adorable bee ones and my every day gold chain necklace that is 25% off. Speaking of jewelry, what about this $50 birthstone bracelet for a sweet personal pal gift? Or a rainbow huggie earring if you want to give something to yourself. Oooh, and this is an ideal going-out cami if I ever saw one! Why not try wearing it over this Sandy Liang camo mesh turtleneck (30% off) and a pair of these floral socks.


This is my favorite cheek illuminator and this is a cult-favorite clean lipstick, both now 20% off. I love this daily moisturizer from Supergoop and this hydrating mask from Paula’s Choice to combat winter facial dryness, plus a bit of this setting powder gently brushed on top. Tarte Cosmetics is having a 25-30% off sale, with savings increasing over the weekend! I love the glittery shades in this eye shadow palette. To the delight of anyone who experiences hormonal acne (myself included), STARFACE is having 25% off site-wide. Moving on to hair, this Briogeo honey hair mask is great but I’d buy it for the cute bottle alone. Drybar’s entire blow dryer kit is 20% off, which includes my favorite dry shampoo. Oh, and I suppose now’s a good time to stock up on Boy Brow?

Home + Miscellaneous

You can’t do hygge without a good pair of slippers in the mix. I also love this gorgeous mug or this cute little tea cup and saucer and this plaid blanket for couch hibernating. Specifically this couch. With a delicious pastry-scented candle lit while reading with the help of this cute little lamp. Once you migrate to bed, check out these sheets by Brooklinen, but first don’t forget to take a hot bath and dry off with these very plush towels from Parachute. On that note, feel free to leave your towel on all day. If you happen to have a dog, or even if you don’t, this fringe knit sweater is worth a heartwarming glance.

Below is a running list of sale information, including specific codes for sites that are using them. Don’t forget to check back for updates allllll weekend or, you know, whenever you need a brain break.

Clothing and Accessories

Moda Operandi – Up to 50% off
Shopbop – Up to 25% off full-priced items and up to 75% off sale items plus an extra 10% off with code MORE19
Need Supply – 20% off sitewide
The OUTNET – Up to 85% off
Net-a-Porter – Up to 50% off
Farfetch – Up to 50% off with an extra 30% off with code FFX30
BROWNSFASHION – 20% off sale with code MOREBLACK at checkout
Nordstrom – Up to 40% off
Bergdorf Goodman – Up to 60% off
Kirna Zabete – 20% off sitewide with code CYBER20
Staud – 25% off sitewide with code BFCM25 at checkout
Mango – 30% off sitewide with code BLACK19
Urban Outfitters – Buy one get one 50% off (exclusions apply), Black Friday only
Wolf & Badger – Up to 50% off plus use code BLK10 for an extra 10% off the sale
Reformation – Entire site 30% off
MyTheresa – Extra 10% off sale with code BLACK10
24S – Up to 50% off sale
Outdoor Voices – 25% off with code THANKS25
Topshop – Nov. 27-Dec.1, 25% off everything; Dec.2 up to 50% off everything (one day only)
Vestiaire Collective – Up to 30% off
Veda – 25% off ALL BLACK LEATHER plus a selection of other pieces from the collection with code BLACKLEATHERFRIDAY25
Monogram – 30% off sitewide
Ralph Lauren – Up to 40% off sale, plus an extra 30% off newly added style with code HOLIDAY
Tory Burch and Tory Sport – 30% off $250+ with code THANKS
Naadam – Nov. 26-Dec. 1, 30% off select styles with code BF30 for Black Friday; Dec. 2 (one day only) up to 50% off select styles, no code necessary for Cyber Monday
Everlane – Up to 20-40% off on Cyber Monday
COS – 25% off select items
Blundstone – 15% off sitewide
Kate Spade – Nov.26-Dec. 1, up to 50% off with code TGIBF, Dec. 2-Dec. 3, up to 60% off (one day only)
Rachel Antonoff – Nov. 28-Dec. 1, 25% off sitewide with code GRAVYTRAIN (all-new holiday exclusive items included first 24 hours only)
Repeller – 40% off sitewide with code HOLIDAY40!
Fry Powers – 25% off sitewide and free shipping with code FREESHIP
SVNR – 25% off sitewide with code THANX
Amazon – Up to 50% off Friday only
Walmart – Up to 60% off across the fashion category and 40% off Levi’s
Zappos – Nov. 29-Dec. 2, up to 50% off sitewide
Thakoon – Nov. 26-Dec. 1, 30% off sitewide; Dec. 2, 40% off sitewide (one day only)
Tibi – Up to 50% off
Clare V. – 25% off small leather goods for Black Friday; Up to 40% off select styles for Cyber Monday
Poppy Lissiman – 25% off sitewide with code BFCM
Fry Powers – 25% off your order automatically applied at checkout
11 HONORÉ – Up to 60% off
Henning – Spend more save more ($200, get 10%; $400, get 15%; $600, get 20%; $800, get 25%; $1000, get 30%)
Blue & Cream – 25% off sitewide (with a 50% off section) with code COLDTURKEY
Karen Walker – 20% off all clothing
Current/Elliot – 30% off select styles
Equipment – 30% off select styles
Joie – 30% off select styles
Superga – Nov. 29-Dec. 1, 30% off select styles; Dec. 2, 35% off select styles (one day only)
A.L.C. – Nov. 26-Dec. 1, select sale styles 25% off for Black Friday; Dec. 2 (one day only) entire site 25% off
The Kooples – Nov. 28-Dec. 2, 30% off the entire winter collection including sale items
Carbon38 – 30% off sitewide + free shipping with code CYBER30
Vince – 25% on purchases $200 or more with code GET25
WConcept – Up to 75% off + Extra 15% off sitewide with code BLACK19
ASOS – Up to 70% off
Garmentory – Up to 70% off sitewide on Black Friday
Marimekko – 15% Off $100+, 20% Off $200+, 25% Off $300+
Garrett Leight GLCO + Mr. Leight – 20% off sitewide
AllSaints – 30% off sitewide
Missoma – 25% off sitewide
Solid & Striped – 25% off with code BFCM
SOKO – 25% off sitewide (including SOKO x Reformation)
Boden – 30% off plus free shipping & returns over $49 with code H7N3
Lululemon – Up to 60% off
Universal Standard – Nov. 29, 3 items for $210; Nov. 30, buy one get one free; Dec. 1, 3 items for $75 (restrictions apply)
ModCloth – Nov. 28-Dec.1, 20% off sitewide, 30% off $100, 40% off $200+; Dec. 2-Dec. 3, 30% off sitewide + free shipping with code “Doorbuster Extravaganza”
Jeu Illimite – 40% off entire order with code BCFM40
Bagatiba – 40% off entire order with code BCFM40
Luv Aj – 40% off sitewide with code BLACKFRIDAY
Bonobos – 30% sitewide
STONE AND STRAND – 20% off sitewide with code ONCEAYEAR
AMO – 20% off sitewide with code AMO20THX
Apiece Apart – 20% off sitewide + up to 50% off sale items with code WithThanks
PH5 – 30% off sitewide
Thelma – 25% off sitewide with code THELMA25
Holiday the Label – 30% off sitewide with code BFCM30
Coclico – Dec. 2, 15% off select items (including sale!) for Cyber Monday with code NETWORK
CIE – 40% off sale with code BLACKFRIDAY2019
Decade – 20% off sitewide
For the Ages – 20% off sitewide with code CELEBRATE
IMAGO-A – 25% off site-wide with code THANKS2019
L.F.Markey – 20% off selected items
Loup – 30% off sitewide with code MERCI2019
Wolf Circus – 20% off sitewide with code CYBER20
RHODE – 20% off in-season product, up to 60% off past season product
Abacaxi – 20% off sitewide with code bananas
HAVVA – Up to 50% off sitewide with code BLACK30 (code only needed for FW19 styles)
KkCo – 25% off sitewide + all profits go to Green Peace
Westward Leaning – Up to 60% off select styles
YANYAN – 30% off select styles


W3LL PEOPLE – 20% off + free shipping on full-size, full-price products
Glossier – 20% off sitewide and up to 35% off sets and bundles
Prose – 20% off your first order, this week only
– 20% off sitewide
Tarte Cosmetics – Nov. 27-28, 25% off everything with code VIP25; Nov. 29-30, 30% off everything with code FRIDAY30; Nov. 30-Dec.1, 25% off everything with code WEEKEND
STARFACE – 25% off sitewide on Black Friday; Buy 2, Get 1 Free on Cyber Monday
Blume – Nov. 26-27, buy two, get one free of Meltdown acne treatment; Nov. 29-Dec. 1, buy two get one free sitewide; Dec. 2, 20% off sitewide (one day only)
Nordstrom – Up to 40% off
Briogio – 20% off sitewide with code HOLIDAY
Farmacy – 20% off sitewide OR 30% off when you spend $120
Summer Fridays – Nov. 27-Dec. 1, 20% off with code FRIDAY for Black Friday; Dec. 1 (one day only) 25% off with code CYBERMON
R+Co – Nov. 29-Dec. 1, 20% off with code BLACK20; Dec. 2 (one day only) 25% off with code CYBER25
Captain Blankenship – 50% off body products (no code necessary) and 30% off hair and skin with code WILDFRIDAY30
PLANT Apothecary – Nov. 28 (6pm ET)-Dec. 1, 30% off sitewide with cde BF30; Dec. 2 (one day only) 30% off sitewide with code CYBER30
Drybar – 20% off products, tools and kits
Chillhouse – 25% off your SHOP CHILL purchase with code BFONLINE through Dec. 12
Paula’s Choice – 10% off your first order and free shipping with orders of over $30
Patchology – Nov. 29-Dec.1, 40% off sitewide with code BLACK40
Dermstore – Nov. 28-Dec. 3, up to 30% off with code DSGIFT
Ulta Beauty – Starting Nov. 28, sitewide discounts

Home + Miscellaneous

West Elm – Up to 50% off select product for Black Friday (until Dec 1); Up to 70% off for Cyber Monday (starting Dec 2)
Houzz – Up to 75% off
Brooklinen – 20% off all orders with code BLACKFRIDAY
Parachute – Nov. 29-Dec.2, 20% off sitewide
Jonathan Adler – 25% off sitewide + an additional 30% off markdowns with code FOMOFRIDAY
MaxBone – Sitewide 25% off with code BF25
FLOYD – Various discounts with code CYBR19
Farmgirl Flowers – 15% off with code HOLIDAY15
Lord Jones – 25% off with the exception of Bundles, Subscriptions, Gift Boxes & Gift Cards with code MysteriousWays8
Sur La Table – Up to 75% off in sale, 20% off entire purchase with code FRIEND19
Nordstrom – Up to 40% off
Wayfair – Up to 80% off
Soho Home – 20% off sitewide with code BF20
Recess – 20% with code CHAIDAY

Feature Photos by Sabrina Santiago.

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